HER Flowers Cup is a special AAU girls basketball showcase held on Mother’s Day weekend, created to celebrate the women who inspire the game. Guaranteed two games, the event brings together competitive girls teams playing not just to win—but to honor their mothers.
At the heart of the showcase is our “My Why, My Reason” campaign, spotlighting each player’s motivation for playing the game of basketball and the role their mother plays in that journey. Every bucket, every stop, every moment on the court is fueled by love, sacrifice, and support.
The HER Flowers Cup is more than competition—it’s a tribute. A weekend where passion meets purpose, and where girls play for the women who helped shape them into who they are.
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